Building human-centered products since 2012, currently a UX designer at Amazon India, where I am leading the user experience for Amazon Business Marketplace and India Retail Wholesale, Amazon Distribution.

I started off as a Ruby on Rails developer and soon realised I was missing an important piece in building human-centered products. Product design, for me, was a natural transition, as it enabled me to design and make apps that are truly customer-backward.

For me, design is a marriage of creative and technical, these two are not separate. Design leads development and development informs design.

The ability to code and ship things enabled me to understand the intricacies of product design and helped me make better products with clear vision.

My mission is to make things that are obvious in nature and help people achieve their goals.

If you’re not ashamed of how you were a year ago, you’re not growing.