Akash Soti

About me

I design things for people...ergo I am a developer.



Building human-centered products from 2012, currently a UX designer at Amazon India where I am leading the user experience for Amazon Business Marketplace and the India Retail Wholesale, Amazon Distribution.

I started off as a Ruby on Rails developer and soon realised I am missing an important piece in building human-centered products. Product design for me was a natural transition as it enabled me to design and make apps which are truly customer backwards.

For me, design is a marriage of creative and technical, these two are not separate. Design leads development and development informs design.

The ability to code and ship things enabled me to understand the intricacies of product design and helped me make better products with clear vision.

My mission is to make things that are obvious in nature and help people achieve their goals.

If you’re not ashamed of yourself of how you were a year ago, you’re not growing.