All of my long-form thoughts on design, leadership, AI, and more, collected in chronological order.
I built Banter, a cricket prediction app, in the margins of a demanding job, with AI doing the translating. It taught me that starting points are now free and depth on the problem is the job, and it changed what I require of the design teams I lead.
Plan, execute, communicate. The six mechanisms I put behind a design org so that outcomes stopped depending on heroics, each described as what it replaced.
Use metrics count actions. Outcome metrics verify the action left the user better off. How I rebuilt the way a design team is measured, and what it changed about how the team is treated.
Regulation as a design constraint, trust as the product, and running a design org that ships across B2B and B2C. Notes from leading design at Setu and Pine Labs.
Four eras, four questions asked of designers: make it look good, make it easy to use, tell us what to build, and now decide what good means and build it. A talk given to the Payments team at Pine Labs.
Design did not grow the revenue. It grew adoption, and adoption grew the revenue. The mechanisms behind that, from a Head of Design at an Indian fintech.
Captured a picture of a picture at the Dalí Theatre-Museum in Figueres, Spain. Dalí standing before what would become his masterpiece.
How disciplined, behind-the-scenes design practices raise quality, reduce churn, and align teams around customer outcomes.
A step by step guide for beginners.
A step by step guide for fellow designers, Framer JS beginners. Topics covered: Page Component | Scroll Component | Some basic programming
A practical, step-by-step guide to running effective usability tests and building intuitive, user-centered products.
I would like to share my experiences, and I hope you get inspired: learn and create every day, be social and get it out there, and read, write and follow.
Design; “The most important part of my life”
A king, a sage on a mountain, and the three most important questions to ask yourself: what is the most important time, who is the most important person, and what is the most important thing to do.